Tekijä: | Lawrence, C. Marr, N. E. Prendergast, G. P. |
Otsikko: | Country-of-origin stereotyping: a case study in the New Zealand motor vehicle industry. |
Lehti: | European Journal of Marketing
1992 : VOL. 26:3, p. 37-51 |
Asiasana: | BRANDS NEW ZEALAND MOTOR VEHICLES INDUSTRY CASE STUDIES |
Kieli: | eng |
Tiivistelmä: |
SCIMA