Tekijä: | Bagozzi, R.P. Baumgartner, H. Yi, Y. |
Otsikko: | State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage |
Lehti: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 505-518 |
Asiasana: | CONSUMER RESEARCH CONSUMER BEHAVIOUR BEHAVIOURAL SCIENCE ATTITUDES |
Kieli: | eng |
Tiivistelmä: |
SCIMA