| Tekijä: | Cordoba Villar, J. L. de |
| Otsikko: | Publicidad en crisis y nueva "comunicacion". |
| Lehti: | Harvard-Deusto Business Review
1992 : APR, 49, p. 82-92 |
| Asiasana: | ADVERTISING CRISES ADVERTISING MEDIA CONSUMER BEHAVIOUR CONSUMER ATTITUDES COMMUNICATION |
| Kieli: | spa |
| Tiivistelmä: |
SCIMA