| Tekijä: | Pavia, T. M. |
| Otsikko: | Using marketing models in strategic planning. |
| Lehti: | Long Range Planning
1991 : OCT, VOL. 24:5, p. 59-67 |
| Asiasana: | CORPORATE PLANNING MARKETING MODELS MARKET RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Pavia, T. M. |
| Otsikko: | Using marketing models in strategic planning. |
| Lehti: | Long Range Planning
1991 : OCT, VOL. 24:5, p. 59-67 |
| Asiasana: | CORPORATE PLANNING MARKETING MODELS MARKET RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |