| Tekijä: | Anderson, J.C. Narus, J.A. |
| Otsikko: | Partnering as a focused market strategy. |
| Lehti: | California Management Review
1991 : SPRING, VOL. 33:3, p. 95-113 |
| Asiasana: | MARKETING STRATEGY CO-OPERATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Anderson, J.C. Narus, J.A. |
| Otsikko: | Partnering as a focused market strategy. |
| Lehti: | California Management Review
1991 : SPRING, VOL. 33:3, p. 95-113 |
| Asiasana: | MARKETING STRATEGY CO-OPERATION |
| Kieli: | eng |
| Tiivistelmä: |