Tekijä: | Falbe, C.M. Dandridge, T.C. |
Otsikko: | Franchising as a strategic partnership: issues of co-operation and conflict in a global market |
Lehti: | International Small Business Journal
1992 : APR-JUN, VOL. 10:3, p. 40-52 |
Asiasana: | FRANCHISING STRATEGIC PLANNING USA GLOBAL MARKETING |
Kieli: | eng |
Tiivistelmä: | Review of franchising in the USA and managing strategic partnership of franchisors and franchisees. Growth of franchising, entrepreneurship and success rate. Organising franchising. Global expansion: co-operation and conflict. Methods of global expansion. 3 types of strategy. A Figure illustrates the study. |
SCIMA