| Tekijä: | Hornik, J. |
| Otsikko: | Media substitutability. |
| Lehti: | Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 33-41 |
| Asiasana: | ADVERTISING RESEARCH MEDIA SELECTION MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Hornik, J. |
| Otsikko: | Media substitutability. |
| Lehti: | Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 33-41 |
| Asiasana: | ADVERTISING RESEARCH MEDIA SELECTION MODELS |
| Kieli: | eng |
| Tiivistelmä: |