Tekijä:Butler, B. W.
Otsikko:The development of a non-telephone peoplemeter for third world environments
Lehti:Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 194-199
Asiasana:TELEVISION ADVERTISING
ADVERTISING RESEARCH
SURVEYS
CONSUMER BEHAVIOUR
SOUTH AFRICA
Kieli:eng
Tiivistelmä:
SCIMA tietueen numero: 104165
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