Tekijä: | Broadbent, S. |
Otsikko: | Advertising effects: more than short term |
Lehti: | Journal of the Market Research Society
1993 : JAN, VOL. 35:1, p. 37-49 |
Asiasana: | BRAND LOYALTY ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Broadbent, S. |
Otsikko: | Advertising effects: more than short term |
Lehti: | Journal of the Market Research Society
1993 : JAN, VOL. 35:1, p. 37-49 |
Asiasana: | BRAND LOYALTY ADVERTISING |
Kieli: | eng |
Tiivistelmä: |