| Tekijä: | Broadbent, S. |
| Otsikko: | Advertising effects: more than short term |
| Lehti: | Journal of the Market Research Society
1993 : JAN, VOL. 35:1, p. 37-49 |
| Asiasana: | BRAND LOYALTY ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Broadbent, S. |
| Otsikko: | Advertising effects: more than short term |
| Lehti: | Journal of the Market Research Society
1993 : JAN, VOL. 35:1, p. 37-49 |
| Asiasana: | BRAND LOYALTY ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |