| Tekijä: | Oliva, T.A. Oliver, R.L. MacMillan, I.C. |
| Otsikko: | A catastrophe model for developing service satisfaction strat`gies. |
| Lehti: | Journal of Marketing
1992 : VOL.56:3, p.83-95 |
| Asiasana: | SERVICE MARKETING CONSUMER SATISFACTION CUSTOMERS QUALITY LOYALTY MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA