Tekijä: | Bone, P.F. Ellen, P.S. |
Otsikko: | The Generation and Consequences of Communication-evoked Imagery |
Lehti: | Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 93-104 |
Asiasana: | COMMUNICATION CONSUMER RESEARCH CONSUMER BEHAVIOUR |
Kieli: | eng |
Tiivistelmä: |
SCIMA