Tekijä: | Bartlett, C. |
Otsikko: | An Interview with Christopher Bartlett on Transnationals |
Lehti: | European Management Journal
1992 : SEP, VOL. 10:3, p. 271-276 |
Asiasana: | MULTINATIONAL COMPANIES GLOBAL MARKETING INTERVIEWING INTERNATIONAL BUSINESS MANAGEMENT |
Kieli: | eng |
Tiivistelmä: |
SCIMA