Tekijä: | McGlone, T.A. Calantone, R.J. |
Otsikko: | A Goal Programming Model for Effective Segment Determination: A Comment and Application |
Lehti: | Decision Sciences
1992 : SEP/OCT, VOL. 23:5, p. 1231-1239 |
Asiasana: | GOAL PROGRAMMING HEALTH SERVICE MARKET SEGMENTATION |
Kieli: | eng |
Tiivistelmä: |
SCIMA