Tekijä: | Riesz, P. C. |
Otsikko: | A major price-perceived quality study reexamined. |
Lehti: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 259-262 |
Asiasana: | CONSUMER BEHAVIOUR PRICES PRODUCTS |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Riesz, P. C. |
Otsikko: | A major price-perceived quality study reexamined. |
Lehti: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 259-262 |
Asiasana: | CONSUMER BEHAVIOUR PRICES PRODUCTS |
Kieli: | eng |
Tiivistelmä: |