Tekijä: | Lawrence, R. J. |
Otsikko: | The lognormal distribution of buying frequency rates. |
Lehti: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 212-220 |
Asiasana: | CONSUMER BEHAVIOUR MARKETING MODELS |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Lawrence, R. J. |
Otsikko: | The lognormal distribution of buying frequency rates. |
Lehti: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 212-220 |
Asiasana: | CONSUMER BEHAVIOUR MARKETING MODELS |
Kieli: | eng |
Tiivistelmä: |