| Tekijä: | Wittink, D. Vriens, M. Burhenne, W. |
| Otsikko: | Commercial use of conjoint analysis in Europe: results and critical reflections |
| Lehti: | International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 41-52 |
| Asiasana: | CONJOINT ANALYSIS EUROPE USA |
| Kieli: | eng |
| Tiivistelmä: | The authors report the incidence of conjoint analysis applications by European market research suppliers. Based on responses to a survey, the authors document about 1,000 commercial projects over a five-year period and show breakdowns by product category, study purpose, and other characteristics such as study design, data collection, and data analysis. The results are compared with information collected for an earlier time period in the United States. |
SCIMA