| Tekijä: | Gupta, S. |
| Otsikko: | Managerial judgment and forecast combination: an experimental study |
| Lehti: | Marketing Letters
1994 : JAN, VOL. 5:1, p. 5-17 |
| Asiasana: | DECISION SUPPORT SYSTEMS SALES FORECASTING |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the role of managerial judgement in forming a final forecast, or judging the achievability of a critical level of sales, when multiple forecasts or opinions are available to the decision maker. Several factors that can help improve the quality of human intervention are identified and incorporated in a decision aid. Experimental results show that aided combination can help the decision maker exploit her relevant private information and mitigate the generally observed negative effects of human intervention. |
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