| Tekijä: | Donald, A. |
| Otsikko: | Birth of a business unit ! Monsanto ! Lawn and Garden Group |
| Lehti: | Journal of Business Strategy
1991 : MAY-JUN, VOL. 12:3, p.8-11 |
| Asiasana: | INDUSTRIAL PLANT COMPANY FORMATION STRATEGY HUMAN RESOURCE MANAGEMENT DIVISIONALISED COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Be keeping a finger on the pulse of the marketplace, Monsanto, in only five years, built its Lawn and Garden group into a USD 170 million unit. This unit has entered into a new arena, avoiding the pitfalls that have caused many would-be competitors to stumble while forging entirely new ways of doing business in the industry. Its strategy focuses on (1) being brand-specific rather than focusing on an entire retail line; (2) having a consumer focus rather than a retailer focus; (3) favoring lean staffing over heavy resources of personnel. |
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