| Tekijä: | Brandmeyer, K. |
| Otsikko: | Alles oder nichts. Am Ende entscheidet der Markenwert (All or nothing. What matters in final account is brand value) |
| Lehti: | Markenartikel
1991 : NR. 3, p. 82-83 |
| Asiasana: | BRANDS VALUE ADDED |
| Kieli: | ger |
| Tiivistelmä: | Durables and non-durables are different kinds of goods. For the latter stability of quality is the most important, for the former some novelty must be present. In final account however what determines consumer choice is brand image, an integrating concept of quality, reliability, packaging, service etc. |
SCIMA