| Tekijä: | Lovelock, C. |
| Otsikko: | Seeking Synergy in Service Operations: Seven Things Marketers Need to Know about Service Operations |
| Lehti: | European Management Journal
1992 : MAR, VOL.10, p.22-29 |
| Asiasana: | MARKETING SERVICE INDUSTRIES MANAGEMENT STYLES |
| Kieli: | eng |
| Tiivistelmä: | Historically, operations concerns have dominated service management. But in today's highly competitive service markets good marketing management is essential to success. To this aim, operations and marketing managers should work together. A synergy should be achieved between marketing and operational objectives. |
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