| Tekijä: | Zellner, W. |
| Otsikko: | Frito-Lay is munching on the competition |
| Lehti: | Business Week
1992 : AUG. 24, No. 3269-599, p. 58-59 |
| Asiasana: | SNACKS INDUSTRY PROFITABILITY SALES PROMOTION |
| Kieli: | eng |
| Tiivistelmä: | Review of competition among US potato chip firms and role of Roger Enrico, with skills gained in US cola wars, in turning Frito-Lay around. Operating profits. Market share. Brands. Lower prices of competitor. Enrico`s management policy. Cutbacks and promotion of new products. Better marketing. Advertising campaign. Key brand discounts. Sales and profits. A Graph outlines rise in operating profits. |
SCIMA