Tekijä: | Power, C. Driscoll, L. Bohn, E. |
Otsikko: | Smart selling |
Lehti: | Business Week
1992 : AUG. 3, No. 3266-596, p. 38-40 |
Asiasana: | CUSTOMERS SALES CORPORATE STRATEGY |
Kieli: | eng |
Tiivistelmä: | Analysis of new approach to customer service and salespeople training to boost retail sales in US. Sharp competition. Focus on the customer. Customer satisfaction. Smart selling. Surveys. Business-to-business vendors. Making things easier. Graphs outline: keys to better selling. A Box: leaders in moves to ensure customer service and satisfaction. |
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