| Tekijä: | Becher, U. Kessler, M. |
| Otsikko: | Der Werbemarkt in Ostdeutschland (The advertising market in East-Germany) |
| Lehti: | Media Perspektiven
1991 : NR. 7, p. 445-451 |
| Asiasana: | |
| Vapaa asiasana: | advertising, German Democratic Republic |
| Kieli: | eng |
| Tiivistelmä: | The functions of advertising in former GDR: to give product information, to popularize cultural products, to steer demand in the few buyer's markets. The effect of Western advertisement. The new regulations of March 1990. Advertising income: total and broken down to TV, radio and press advertisement. The difficulties of predicting demand for advertisement. |
SCIMA