| Tekijä: | Darley, W.K. Smith, R.E. |
| Otsikko: | Advertising claim objectivity: antecedents and effects. |
| Lehti: | Journal of Marketing
1993 : OCT, vol.57:4, p.100-113 |
| Asiasana: | ADVERTISING RESEARCH CONSUMER ATTITUDES MATHEMATICAL MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA