Tekijä: | Bendixen, M.T. |
Otsikko: | Advertising effects and effectiveness |
Lehti: | European Journal of Marketing
1993 : VOL. 27:10, p. 19-32 |
Asiasana: | ADVERTISING EFFECTIVENESS MEDIA RESEARCH BRAND LOYALTY |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Bendixen, M.T. |
Otsikko: | Advertising effects and effectiveness |
Lehti: | European Journal of Marketing
1993 : VOL. 27:10, p. 19-32 |
Asiasana: | ADVERTISING EFFECTIVENESS MEDIA RESEARCH BRAND LOYALTY |
Kieli: | eng |
Tiivistelmä: |