| Tekijä: | Slater, S.F. Narver, J.C. |
| Otsikko: | Product-market strategy and performance: an analysis of the Miles and Snow strategy types (!PRODUCT STRATEGY) |
| Lehti: | European Journal of Marketing
1993 : VOL. 27:10, p. 33-51 |
| Asiasana: | MARKETING STRATEGY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA