Tekijä: | Chintagunta, P.K. |
Otsikko: | Investigating the sensitivity of equilibrium profits to advertising dynamics and competitive effects |
Lehti: | Management Science
1993 : SEP, VOL. 39:6, p. 1146-1162 |
Asiasana: | ADVERTISING COMPETITIVENESS PROFITABILITY |
Kieli: | eng |
Tiivistelmä: |
SCIMA