| Tekijä: | Jaworski, B. J. Stathakopoulos, V. Krishnan, H. S. |
| Otsikko: | Control combinations in marketing: conceptual framework and empirical evidence. |
| Lehti: | Journal of Marketing
1993 : JAN, vol.57:1, p.57-69 |
| Asiasana: | MARKETING MANAGEMENT MANAGEMENT CONTROL MARKETING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA