| Tekijä: | Wildt, A. A. McCann, J. M. |
| Otsikko: | A regression model for market segmentation studies. |
| Lehti: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 335-340 |
| Asiasana: | MARKET RESEARCH MARKET SEGMENTATION REGRESSION ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA