| Tekijä: | Hanssens, D. M. Weitz, B. A. |
| Otsikko: | The effectiveness of industrial print advertisements across product categories. |
| Lehti: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 294-306 |
| Asiasana: | ADVERTISING EFFECTIVENESS INDUSTRIAL ADVERTISING PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA