| Tekijä: | Green, P. E. DeSarbo, W. S. Kedia, P. K. |
| Otsikko: | On the intensitivity of brand-choice simulations to attribute importance weights. |
| Lehti: | Decision Sciences
1980 : JUL, VOL. 11:3, p. 439-450 |
| Asiasana: | SIMULATION UTILITY THEORY BRAND LOYALTY CHOICE THEORY MARKET RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA