| Tekijä: | Dorn, C. |
| Otsikko: | Einstein: still no equal |
| Lehti: | Journal of Business Strategy
1994 : NOV/DEC, VOL. 15:6, p. 20-24 |
| Asiasana: | STRATEGIC MANAGEMENT TIME OPTIONS |
| Kieli: | eng |
| Tiivistelmä: | "Only those who attempt the absurd will achieve the impossible," said the great Theoretical physicist Albert Einstein. Now, nearly half a century later, his words still have merit in many contexts. Revisiting the thoughts of an ardent pacifist who nonetheless encouraged and contributed to the use of atomic energy in bombs may give strategists some fresh insight into managing in a world where moral quandaries are the norm and planning frequently revolves around issues with profound philosophical implications. |
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