| Tekijä: | de Brentani, U. Cooper, R. G. |
| Otsikko: | Developing successful new financial services for businesses (Neue Produkte) |
| Lehti: | Industrial Marketing Management
1992 : AUG, VOL. 21:3, p. 231-241 |
| Asiasana: | |
| Vapaa asiasana: | DIENSTLEISTUNGSBETRIEB, INNOVATION, BANK |
| Kieli: | eng |
| Tiivistelmä: | Although industrial services comprise an increasingly important sector of the economy, research has largely ignored product innovation in services, resulting in speculation about the keys to new service product success. A popular view is that because services differ from physical products, the factors that determine success are therefore also unique. A research, which focused on 106 new industrial financial services, showed that new service success depends largely on five key factors which in many respects are similar to those for physical products. |
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