| Tekijä: | Okoroafo, S. C. |
| Otsikko: | Modes of entering foreign markets (Exportmarketing) |
| Lehti: | Industrial Marketing Management
1991 : NOV, VOL. 20:4, p. 341-346 |
| Asiasana: | |
| Vapaa asiasana: | MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | This article presents a four step strategic model for industrial multinational firms to make decisions concerning modes of operations in foreign markets. International managers concerned about long-term entry structures need to determine the feasible modes of operation, arrange modes of operation in a continuum, choose a mode of operation substitution pattern, and choose mode of entry. |
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