Tekijä: | Solomon, B. |
Otsikko: | Ringing up sales |
Lehti: | Management Review
1995 : FEB, VOL. 84:2, p. 38-42 |
Asiasana: | |
Vapaa asiasana: | EINZELHANDELSBETRIEBE, VERKAUFSFĂ–RDERUNG |
Kieli: | eng |
Tiivistelmä: | Consumers will always appreciate a bargain, but what today's hurried, time pressured shoppers really long for is a bit of escapism. Several retailers that are capitalizing on this trend and indulging their consumers are reaping the rewards. |
SCIMA