| Tekijä: | Rao, V. R. |
| Otsikko: | Books on quantitative methods for consumer research. |
| Lehti: | Journal of Consumer Research
1980 : SEP, VOL. 7:2, p. 198-210 |
| Asiasana: | BIBLIOGRAPHY CONSUMER BEHAVIOUR MARKETING LITERATURE QUANTITATIVE TECHNIQUES |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA