| Tekijä: | Berneman, C. |
| Otsikko: | La promotion des ventes. Une classification nouvelle |
| Lehti: | Gestion-HEC Montreal
1994 : FEB, VOL. 19:1, p. 32-39 |
| Asiasana: | MARKETING THEORY MARKETING MANAGEMENT SALES PROMOTION SALES MANAGEMENT |
| Kieli: | fre |
| Tiivistelmä: |
SCIMA