Tekijä: | Serraf, G. Piquet, S. |
Otsikko: | Marketing et ethique : l'ethique, outil de performance externe. Marketing et morale |
Lehti: | Revue Francaise du Marketing
1995 : 153-154, p.3-243 |
Asiasana: | MARKETING ETHICS |
Kieli: | fre |
Tiivistelmä: | Ethics and marketing. Sponsorship and ethics. Ethics and multimedia. Business ethics in the United-States. Lawyers ethics.Ethics and human resource management. |
SCIMA