Tekijä:Zhou, Shude
Otsikko:The general plan of international marketing and opening up domestic markets (original in Chinese)
Lehti:International Economics and Trade Research (c)
1995 : 5, p.1-4
Asiasana:INTERNATIONAL MARKETING
MARKETING STRATEGY
CHINA
Kieli:chi
Tiivistelmä:The development of the integration of international economy is making domestic and world markets an increasingly indivisible unity. The Chinese market will become a part of international market. At that time, we'll engage ourselves in cooperation and strong competition with foreign businessmen in China. As a series of new characteristics appear in world trade, the enterprises engaged in international marketing must attach importance to making a correct general plan of marketing and measures.
SCIMA tietueen numero: 143127
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