| Tekijä: | Tybout, A. M. Calder, B. J. Sternthal, B. |
| Otsikko: | Using information processing theory to design marketing strategies. |
| Lehti: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 73-79 |
| Asiasana: | DATA PROCESSING INFORMATION RETRIEVAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA