| Tekijä: | Plewe, H. |
| Otsikko: | New Business für Spezialisten-Agenturen. |
| Lehti: | Absatzwirtschaft
1996 : JAN, p. 89-90, 92-94, 96-101 |
| Asiasana: | ADVERTISING AGENCIES SPECIALIZATION ADVERTISING CAMPAIGNS DIRECT SELLING MARKETING MIX GERMANY |
| Kieli: | ger |
| Tiivistelmä: |
SCIMA