| Tekijä: | Hooley, G. |
| Otsikko: | Marketing planning in Central and Eastern Europe |
| Lehti: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 69-82 |
| Asiasana: | MARKETING STRATEGY CENTRAL EUROPE EUROPE, EAST |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Hooley, G. |
| Otsikko: | Marketing planning in Central and Eastern Europe |
| Lehti: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 69-82 |
| Asiasana: | MARKETING STRATEGY CENTRAL EUROPE EUROPE, EAST |
| Kieli: | eng |
| Tiivistelmä: |