Tekijä: | Davis, D. D. Holt, C. A. |
Otsikko: | List prices and discounts : The interrelationship between consumer shopping patterns and profitable marketing strategies. |
Lehti: | Psychology & Marketing
1996 : JUL, VOL. 13:4, p. 341-363 |
Asiasana: | CONSUMER BEHAVIOUR SHOPPING PRICE CUTTING MARKETING STRATEGY |
Kieli: | eng |
Tiivistelmä: |
SCIMA