| Tekijä: | East, R. Hammond, K. |
| Otsikko: | The erosion of repeat-purchase loyalty. |
| Lehti: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 163-171 |
| Asiasana: | CONSUMER BEHAVIOUR BRAND LOYALTY PURCHASING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | East, R. Hammond, K. |
| Otsikko: | The erosion of repeat-purchase loyalty. |
| Lehti: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 163-171 |
| Asiasana: | CONSUMER BEHAVIOUR BRAND LOYALTY PURCHASING |
| Kieli: | eng |
| Tiivistelmä: |