Tekijä: | Coates, N. F. Koerner, R. E. |
Otsikko: | How market oriented are business studies degrees? |
Lehti: | Journal of Marketing Management
1996 : JUL, VOL. 12:5, p. 455-475 |
Asiasana: | MANAGEMENT EDUCATION BUSINESS SCHOOLS EVALUATION METHODOLOGY UNITED KINGDOM |
Kieli: | eng |
Tiivistelmä: |
SCIMA