| Tekijä: | Arnold, S. Handelman, J. Tigert, D. |
| Otsikko: | Organizational legitimacy and retail store patronage |
| Lehti: | Journal of Business Research
1996 : MAR, VOL. 35:3, p. 229-240 |
| Asiasana: | RESEARCH RETAILING ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | The objective of this study is to consider how symbolic acts, such as those emphasized by Wal Mart, affect retail store choice. Acts with much symbolic meaning include support of community charities, frontdoor greetings , and patriotic displays. In logit analyses of survey data from low-priced department store shoppers in Atlanta, Chicago, Indianapolis, Dallas/Fort Worth , and Kingston, Canada markets, it was found that being identified as having a strong community reputation not only directly affected store choice, but also moderated the effect of the other determinant price, value, and location attributes. |
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