| Tekijä: | Zetsche, D. Stippel, P. |
| Otsikko: | Wohin steuert Mercedes? *MERCEDES-BENZ |
| Lehti: | Absatzwirtschaft
1996 : MAY, p. 14-18 |
| Asiasana: | CAR INDUSTRY PRODUCT DEVELOPMENT MARKETING STRATEGY DISTRIBUTION BRANDS INVESTMENT PLANNING |
| Kieli: | ger |
| Tiivistelmä: |
SCIMA