| Tekijä: | Helgesen, T. |
| Otsikko: | The power of advertising: myths and realities |
| Lehti: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p.63-71 |
| Asiasana: | ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Helgesen, T. |
| Otsikko: | The power of advertising: myths and realities |
| Lehti: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p.63-71 |
| Asiasana: | ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |