Tekijä: | Helgesen, T. |
Otsikko: | The power of advertising: myths and realities |
Lehti: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p.63-71 |
Asiasana: | ADVERTISING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Helgesen, T. |
Otsikko: | The power of advertising: myths and realities |
Lehti: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p.63-71 |
Asiasana: | ADVERTISING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |