| Tekijä: | Hague, E.ul. Bahn, K.D. |
| Otsikko: | Exploring the role of the reading situation and the cognitive type of individual on the impact of advertising |
| Lehti: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p. 72-82 |
| Asiasana: | COGNITIVE PROCESSES ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA