Tekijä: | Metclafe, A. West, H. |
Otsikko: | Striving to be the best - understanding what the consumer really wants |
Lehti: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p. 131-140 |
Asiasana: | DEPARTMENT STORES CONSUMER RESEARCH |
Kieli: | eng |
Tiivistelmä: |
SCIMA